Content engine
It tells me what to film, edits what I record and posts it everywhere. My only job is talking to the camera.
- 21
- Reels edited and approved from the first session
- 6
- Platforms posted to from one approval
- 6 hr
- Between fresh rankings of what to film next
The problem
Editing and posting ate the time I wanted for recording. And I never knew what to film next.
What it does
- Ranks ideas every 6 hours from what's working for other creators, competitor ads, the news and my own numbers.
- Writes question cards. An AI voice reads each question so I can answer it like a real call.
- Matches my takes to the cards, trims them and adds word-by-word captions and graphics. I approve by number on a review page.
- Posts one approved reel a day to Facebook, Instagram, Threads, X, YouTube and TikTok, then turns it into a carousel.
Biggest challenge
The first version was 13,900 lines of content planning that I never used. It planned around a process I didn't actually follow.
How we solved it. I deleted all of it and rebuilt around the one thing I do every week: record answers on camera. Everything since plugs into that.
How it got built
- 26
- PRs merged to production
- 3.2 days
- Average time between PRs
- 23
- PRs in the busiest week
- 80 days
- Jul 14 to Oct 2, 2026
v0: a plan nobody used
A 13,900-line content operating system in July. It planned around a process I didn't follow, so it sat for two months.
Started over around recording
Added the reel process, then deleted 14,000 lines of the old system.
Editing rounds
The first 21 reels edited and approved, the audio and look fixed, captions for every platform.
Posting on its own
One approved reel a day to six platforms, carousels a few days later and comment alerts to my phone.
Idea bank
Ranked ideas every 6 hours from creators, competitor ads, the news and my own numbers.
More formats
Carousels v2, TikTok drafts, X threads and fixes for duplicate posts.